SPONSORSHIPS & PARTNERSHIPS
FREEMANS is deeply committed to supporting and nurturing sporting excellence across the Indian subcontinent. We take pride in partnering with sports teams that embody our shared values of precision, performance and resilience, reflecting our unwavering pursuit of excellence. Today, FREEMANS is proud to be associated with champion teams across diverse sports, including Kerala Blasters FC in Football, Tamil Thalaivas in Kabaddi, Punjab Kings and Lucknow Super Giants in Cricket, amongst others.
As we continue to expand our engagement in the world of sports, we remain committed to fostering a culture of excellence and inspiring future generations to push beyond limits—both on and off the field.
Punjab Kings (IPL 2025)
With immense pride, we stand as the Official Tools Partner of Punjab Kings for the IPL 2025 season. This partnership reflects our deep-rooted commitment to our home state, Punjab, where we introduced our first FREEMANS Measuring Tape in 1950. The moment marks the celebration of 75 years of our manufacturing excellence, with our roots firmly planted where it all began. Together, we celebrate excellence, precision, and the spirit of cricket!
Lucknow Super Giants (IPL 2025)
We are thrilled to announce a new partnership with Lucknow Super Giants as their Official Tools Partner for the upcoming 2025 season of the Indian Premier League. This exciting collaboration brings together two brands synonymous with precision, performance, and excellence. As part of this sponsorship, the FREEMANS logo will prominently feature on the back of the Lucknow Super Giants’ helmets, reinforcing the brand’s commitment to supporting champions both on and off the field
Kerala Blasters Football Club (ISL 2024-2029)
FREMANS Tools is proud to enter a 5-year sponsorship deal with India’s premier football team, Kerala Blasters Football Club, from 2024-2029. Kerala has been a key market for FREEMANS Measuring Tools, Hand Tools and Power Tools throughout our 75-year rich history. We believe there is no better way to further strengthen our bond with the state and all Keralites than by supporting the Kerala Blasters. Furthermore, the partnership between FREEMANS and KBFC marks a significant step in our endeavour to support and nurture sporting excellence in our country. With this association, FREEMANS brings 1,500+ excited employees to join the Yellow Army and we will all be supporting the Kerala Blasters with full gusto for the next 5-years and beyond.
Tamil Thalaivas (PKL 2024)
Pro Kabaddi League (PKL) remains India’s second most-watched sports league, reflecting its strong viewer base and sustained popularity. We are deeply commitment to this endogenous sport which has a deep cultural connection, and million of fans across India. We are proud to partner with Tamil Thalaivas, as Official Tools Partner for the exhilarating 2024 PKL season!
India Cricket Instadia
As part of our ongoing commitment to cricket in India, FREEMANS’ branding is prominently featured across various assets and game formats, including ODIs and T20s, spanning stadiums across the nation. By integrating our brand with the spirit of the game, we continue to enhance visibility and engagement, ensuring that FREEMANS remains a trusted name among cricket enthusiasts and consumers alike. Our presence across these high-impact platforms reinforces our dedication to excellence, precision, and performance—values that resonate both in sports and in our industry.
St Lucia Kings (CPL 2024)
The partnership between FREEMANS Tools and the Saint Lucia Kings for CPL 2024 marked a significant milestone for both organizations. For FREEMANS, this marked our first-ever foray into cricket sponsorship in our 75-year history, representing a bold commitment to the sports industry. This collaboration is built on a strong alignment of values between the two brands, setting the stage for a meaningful and impactful partnership. As the Principal Sponsor, we are incredibly proud to have supported the Saint Lucia Kings on their journey to win their maiden title, as CPL 2024 champions!